Not only did Monica and Brandy set a new record for VERZUZ viewership, but the event that took place on Monday August 31st translated into major gains for both singers’ streaming totals.
Combined, the pair registered 21.9 million U.S. on-demand streams for their song catalogs from Aug. 31 through Sept. 2, according to Nielsen Music/MRC Data, a period comprising the day of the competition and two days after of residual fan activity. That total compares to 6.3 million U.S. on-demand streams in the three days leading up to the broadcast (Aug. 28-30), a surge of 248%.
Of the 21.9 million streaming total, Monica’s catalog accounted for 11.2 million plays, while Brandy’s songs clocked 10.9 million streams.
Monica seized the win for the biggest individual streaming song, with new single “Trenches” (featuring Lil Baby), which she debuted halfway through the set. The release pulled 1.2 million U.S. on-demand streams in its first three days.
Beyond that, her next highest totals came from “So Gone,” which nabbed 840,000 clicks, a 142% improvement from 356,000 before the event, and a trio of tunes from her 1995 debut album, Miss Thang: “Why I Love You So Much” (764,000; up 168%), “Don’t Take It Personal (Just One of Dem Days)” (518,000, up 218%) and “Before You Walk Out of My Life” (499,000; up 218%).